It's uncommon for a single day to go by without me scrolling through my Facebook feed. And I am not alone: According to DMR, 65% of Facebook users log daily.
As entrepreneurs, we understand how critical it's to have a business Facebook existence, however, we also know that it's becoming increasing challenging to stand out among our coworkers. With over 1 billion each day active Facebook users, marketers need to be smart with respect to how they grow their crowd and company via Facebook.
It's tricky, but it's not hopeless! Here would be 10 intelligent Facebook marketing ideas to assist you stand out in the crowded social sea.
1. Target an Insanely Specific Audience:
Did you know you could target French and English speaking women, between the ages of 31-56, who reside at a 10-mile radius of Boston, MA, who are "fit moms" of all grade-school children? Don't believe me? Take a look at my post on the 11 unbelievably specific Facebook audiences you're able to target.
The super-sophisticated amount of advertising targeting is just one of the key reasons to be excited about Facebook marketing. Hopefully, you've dedicated time and resources to analyzing your client base and forming customer personas; today you're able to place those personas to use and also go after the people that are likely to be interested in your products or offerings.
Caution! If you go too specific this approach might work against you so, keep a watch out for the audience definition instrument to guarantee you're not getting so granular with your character targeting that nobody sees your material.
2. Run a Simple Contest to Up Engagement:
Facebook contests are nothing new, but it does not create this Facebook Ad tip any less useful. You have probably been exposed to many, and also have potentially even entered some (I know that I have). But have you actually tried running yourself?
Running a contest using a successful incentive is just one of the very best approaches to spur advertising engagement on Facebook. What beer lover would not need a free trip to a few of the greatest beer-fests in Boston?
The very best thing about running a contest is that it does not have to be too complex. Follow Harpoon's guide for example, just asking people to submit photos with your own product in them, and choosing a winner randomly for a enjoyable trip.
3. Create Short, Enticing Video Posts:
Thus, you've attempted marketing your company with videos to Facebook, but people simply don't appear to get interested? That is probably because of one of 2 reasons:
- Your videos are also long
- Or, they're just not engaging enough
Facebook users are looking to be amused. They are spending their time on a social network, probably to kill the time or stalk their friends, and that means you have to divert their focus fast, with entertaining content. What better means to do that through video?
Other entrepreneurs are grabbing onto this trend. The amount of ordinary daily video perspectives on Facebook dropped from 4 billion video views per day to 8 million, bewteen April and November of 2015!
I spent about two hours the other night viewing these brief video recipe posts around BuzzFeed Food's Facebook page.
4. Use Eye Contact in Your Images to Direct Attention:
People today follow directional cues from different individuals. If everybody in the room looks upward, you are likely to look up also. This is human nature.
"human beings have a natural propensity to follow the gaze of the others, and we've been educated since arrival to accompany arrows guiding us where we must really be looking/going," says Assist Scout's Gregory Ciotti.
Take advantage of the fact to concentrate audiences' attention toward the most important part of your Facebook ad. As an example, if you've got a solid call-to-action, you may demonstrate a picture with a individual considering or pointing to text.
Check out Moz's Facebook post underneath -- the image shows a clear trip of where to direct your eyes, starting with Rand's gaze and then following the red arrows.
5. Post Images of Dogs Acting Like Humans or Babies:
I am aware that this suggestion sounds odd. But it works! Why? Because who does not love puppies and babies?
Oh, dogs and babies aren't associated with a brand? Who cares? Make them associated with your brand by giving them hilarious, brand-related captions. Bark Box happens to be in the pet industry, but they truly excel at this with cute images of puppies with human-like captions.
When you are doing Facebook marketing, it's a good idea to not take yourself too seriously. Adding a few playfulness to your articles will catch busy, distractible people's attention, and that is the best method to do precisely that: Baby + headset and also match + Human like caption, always creates a fantastic laugh.
6. Target the Leads You Already Have on Facebook:
Did you know you could upload a list of mails into Facebook and show your ads to this audience? Through Facebook's Custom Audiences attribute, you can target the leads you've captured from your book signup or alternative direct gen efforts, or possibly a set of your present customers that you are trying to re evaluate.
Besides focusing on insanely targeted audiences (see tip #1) you need to also be crafting ads to the contacts you currently possess, but in an even more personalized way. For example, let us say you have a listing of folks that downloaded a manual titled "Introduction to Building Your Own Website." You can upload that record of people and target them with a highly specific ad that identifies that guide and what the upcoming steps would be to take their website to the next level.
7. Clone Your Main Revenue-Generating Audience:
We have discussed a few approaches for creating relevant audiences; after you've acquired enough data, it is possible to clone your chosen Facebook audience. Facebook's Lookalike Audience feature allows you to take an audience you currently possess and expand your reach by finding new leads which have similar attributes. You can pretty much clone your best clients. It is that easy!
8. Humanize Your Brand with Fun Employee Photos:
Facebook is all about individuals. The original purpose of Facebook was to interact with friends, not advertise your business, but it is simple for marketers to overlook this. The problem is, pushing only product-related messages isn't only going to take you so far. You will need to show the folks behind the brand to connect with your audience.
There are a lot of businesses which do so well -- choose Unbounce. They utilize their Facebook business page to show off employees in a funny and relatable fashion.
9. Only Pay to Promote Your Best Content:
You are probably reporting onto a bi-weekly, monthly, or quarterly basis to determine which content will be resonating with your audience in terms of page views, stocks, comments, and other engagement metrics. With all this knowledge at your hands, you should be using this data to determine where to focus your advertising budget. Put some money behind your very best content to get it even more vulnerability.
It may seem like common sense, however, it's easier then you'd think to allow rockstar content fade away and get dust in the corner. Quit doing this, and run Facebook ads to provide a second life to your content celebrity performers. Evergreen content will still resonate with a larger audience when it did well when it was originally published. (This is especially powerful for content that isn't rank well in search)
10. Use Emojis in Your Facebook Marketing:
In May of 2015 WordStream's beloved data-scientist Mark Irvine discovered that ads with emojis get much higher click-through-rates than ads without. Unfortunately, Google quickly caught on and emojis are no longer permitted in AdWords advertisement text.
According to AdWeek, 92 percent of internet users use emojis, and regular users feel emojis express their feelings more accurately than just words. Emojis are sort of like dogs and infants, people like them. Moral of this story, utilize emojis in your Facebook marketing articles to add personality and emotion into your text message.